Tankboys are an independent design studio based in Venice. I recently got hold of their book: Manifesto. Information about this project from their site:

To say that the end result is what counts is just not true. Especially in design. Rather, a good designer is more concerned with the process; that winding, potholed road he embarks upon every time he gets a new job.

“Manifesto.” is an ongoing project that leaves the final result to one side so as to focus on the creative process. It brings together under one roof the personal manifestos of some of today’s smartest and most renowned international designers.

Whilst some of these statements are very well known, others have been prepared exclusively for the project: some are programmatic pieces of writing, some are detailed work manuals, all are passionate tributes to graphic design, creativity and the design culture.

Reading these manifestos without the authors work shown alongside is an interesting set up as the reality of the finished product does not interfere with the readers interpretation of the words and ideas. Although I am aware of many of the designers work, it was still novel to read the manifesto’s and not see the work itself – the ideas on process and ‘design philosophy’ can then be taken at their face value, and I can imagine more easily applying those ideas to my own work and design processes.

Going back about seven years, when 20three was a working studio, I toyed with the idea of writing a manifesto, or a statement of intent. It never materialized and looking back I think I was lacking the clarity of purpose that is needed to put such concise thoughts to paper. Reading these collected manifestos is inspiring and has given me the motivation to look again at seeing if I can sum up my own design philosophy in a short manifesto.

I wanted to re-produce a couple of the manifestos so readers of this blog get a taste of the book – there are a few I could have chosen but The cult of Done by Bre Pettis and Kio Stark is definitely one of my favorites, possibly as it made me smile the most.

The cult of Done Manifesto

01 There are three states of being. Not knowing, action and completion.

02 Accept that everything is a draft. It helps to get done.

03 There is no editing stage.

04 Pretending you know what you’re doing is almost the same as knowing what you are doing, so just accept that you know what you’re doing even if you don’t and do it.

05 Banish procrastination. If you wait more than a week to get an idea done, abandon it.

06 The point of being done is not to finish but to get other things done.

07 Once you’re done you can throw it away.

08 Laugh at perfection. It’s boring and keeps you from being done.

09 People without dirty hands are wrong. Doing something makes you right.

10 Failure counts as done. So do mistakes.

11 Destruction is a variant of done.

12 If you have an idea and publish it on the internet, that counts as a ghost of done.

13 Done is the engine of more.

Although the book is now sold out, you can read the manifesto’s here: http://www.manifestoproject.it

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