To Be Adored – fashion collection by Binbin McNiven

I recently helped out with designing a logotype for tba or To Be Adored. tba is the collection of Binbin McNiven, graduate of Brighton university and ex assistant to Alexander McQueen. I supplied a few alternatives and the chosen logotype used Carousel which middle class types can recognise as the face used for the Observer Magazine’s titles and headings. Carousel also has amazing numerals which I have used on another project that I am sure will appear on this site soon.

tba_logo

I really like Binbin’s collection – the sixties shapes & silhouettes are beautiful and her colour choices are right up my street, navy blues and lots of warm autumnal colours – mustard yellow makes an appearance, and I love a bit of mustard yellow.

Here are a couple of lifestyle shots from tba’s spring/summer collection, shot at Brighton’s hotel Pelirocco. Check out the links below for more info on the new tba collection.